Yaling Jiang

Yaling Jiang, a trend expert focusing on Chinese culture and consumer behavior, shares fascinating insights into China's vibrant landscape. She discusses the unique challenges of adapting music festivals like Tomorrowland to China's cultural expectations. Special focus is given to the phenomenal success of the animated film Nezha 2 and its implications for soft power. Additionally, Yaling explores the rise of fresh lychee beverages and shifts in luxury consumption post-COVID-19, revealing how consumer priorities are evolving in a maturing market.