In this lively discussion, Amy Daroukakis, co-founder of Culture Connectors, and Yael Cesarkas, Executive Strategy Director at R/GA, dive into the urgent need to enhance customer experiences and revitalize brand loyalty. They tackle the alarming 'inshittification' of marketing, advocating for emotional branding to close the gap between promises and reality. The duo also highlights the financial pitfalls of dull media and urges brands to invest in engaging content, while exploring innovative trends that truly resonate with diverse audiences.
