Xin Yi Lim

Xin Yi Lim, Senior Director for Corporate Development at Pinduoduo, shares her expertise on the rise of China’s largest e-commerce platform. They dive into Pinduoduo's unique team-buying model that enhances social commerce and builds trust among users. The discussion touches on the gamification of shopping experiences and the strategic importance of logistics and social networks like WeChat. Xin also explores the evolution of Pinduoduo's grocery ecosystem and how it meets shifting consumer demands post-COVID, contrasting it with established giants like Amazon.