Xenia Muntean, an accidental agency owner turned software entrepreneur, shares her insights on transforming agency operations. She discusses the delicate balance between creativity and structure, revealing how early client involvement can enhance workflows and boost profitability. Xenia reflects on her journey of developing Planable, a tool designed to streamline collaboration, and emphasizes the need for agencies to adopt modern processes. With the role of AI increasingly pivotal, she explores strategies for agencies to evolve and thrive in a competitive landscape.
