Wolfgang Hammer

Wolfgang Hammer, an experienced film producer behind hits like House of Cards, now coaches leaders on the art of storytelling. He discusses the transformative power of understanding your narrative, outlining three essential layers: external, emotional, and philosophical. Wolfgang emphasizes that compelling stories stem from hardship and transformation, while also revealing how companies often struggle with their narrative due to overwhelming complexity. He shares practical questions to unearth a founder's story and highlights the importance of adapting messaging to resonate with customers.