Wizzy Kim, a senior reporter at Vox, and Elizabeth Pancotti, a strategic advisor at the Groundwork Collaborative, dive into the rising costs of groceries. They discuss how prices have surged by 25% since 2019 and the troubling trend of 'shrinkflation' where products shrink while prices rise. The duo also examines supply chain disruptions and the government's struggle to implement effective price controls. With insights on market competition and comparisons to European grocery strategies, they shed light on what's really driving up our grocery bills.