Winston Li

Winston Li, founder of Arima and a former data science leader at PWC Canada, dives deep into the fascinating realm of synthetic data. He discusses how synthetic data can revolutionize analytics by safeguarding privacy while providing robust alternatives to traditional datasets. The conversation covers its generation, applications in marketing mix modeling, and the balance between statistical integrity and privacy concerns. Li also shares insights on its utility in consumer research and the modern implications of AI in education and career choices.