Willow Hill
Chief Creative Officer and co-founder of ScoutLab, worked on brands like Airbnb, Venmo, and adidas.
Best podcasts with Willow Hill
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Jan 23, 2024 • 29min
18 | 🚨 Rebrand or Die? The Hidden ROI of Brand No One Talks About 💥 with Willow Hill (ScoutLab, Airbnb)
Willow Hill discusses the importance of building a business case for brand, knowing your audience, and having clear guardrails. Rebrands should be measured by sentiment changes and brand lift. Key questions to answer include why, what, and how to evolve. Success involves long-term brand building and differentiation in the market.
