William Starbuck

William Starbuck, a renowned author notable for his insights on knowledge-intensive firms, delves into the intricate balance between organization growth and expertise. He discusses the crucial role of low-level personnel in fostering customer relationships and warns against the downsizing pitfalls that overlook employee retention. The conversation also navigates the transition to knowledge economies and critiques the outsourcing of engineering talent across countries. Finally, Starbuck emphasizes the need for adaptive management strategies in today's evolving workplace.

In this enlightening discussion, William Starbuck, a visiting professor at the University of Oregon, shares insights from his groundbreaking work on knowledge-intensive firms. He highlights the challenges these organizations face in knowledge retention, especially in long-term projects like naval shipbuilding. Starbuck also critiques traditional quantitative research methods, emphasizes the importance of originality in academic work, and discusses how specialization and a long-term vision are key for success. Tune in for a rich exploration of knowledge management in business!