William McDougall, an expert in engineering and technology consulting, shares fascinating insights into Hims & Hers' innovative business model. They discuss how the company disrupts traditional healthcare through a direct-to-consumer approach and its use of technology to streamline services. From subscription models to telehealth transformations, McDougall highlights the challenges and opportunities in the healthcare landscape. The conversation sheds light on effective marketing strategies and the importance of cost-effective solutions for better patient access.