William Mailer

Chief Behavioral Scientist at Commonwealth Bank of Australia, leading a team that improves financial well-being through behavioral science.

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Oct 23, 2024 • 47min

439. Behavioral Science at Scale: William Mailer on Banking Innovations

William Mailer, Chief Behavioral Scientist at Commonwealth Bank of Australia, leads efforts to enhance financial well-being through behavioral insights. He shares how the innovative Benefits Finder connects Australians to over $1.2 billion in government benefits. Mailer emphasizes the significance of operational transparency in banking, showing how clear credit card options can improve customer retention. He also discusses building effective behavioral science teams and the importance of understanding customer needs to create lasting value.