William Costello, an honorary research associate at Swansea University, dives into the psychological aspects of incel culture. He discusses the distortion of incel portrayals in media, revealing how this affects societal perceptions. Costello challenges myths surrounding attraction and dating, emphasizing the real struggles young men face in a toxic environment. He highlights the importance of positive role models for healthy relationships and the impact of technology on youth, advocating for research-based solutions to address these complex issues.