Willa Bennett

Willa Bennett, the Editor-in-Chief of Cosmopolitan, is leading the brand into a new multiplatform era, and Lisa Howard, Hearst's Global CRO, is all about strategic growth. They dive into how Cosmo is evolving from print to digital, particularly on platforms like Instagram and TikTok, engaging a fresh audience with modern takes on love. Projects like Blind Date and initiatives showcasing women athletes reveal a shift in content. They also share insights on innovative partnerships, like the Valentine's Day Love Ball with Bumble, showcasing how brands can create meaningful connections in today's media landscape.

Willa Bennett, the editor-in-chief of Cosmopolitan and Seventeen, is transforming traditional youth media for a social-first audience. She shares how her early experiences, from cold-emailing Seventeen to capturing youth culture at Highsnobiety with initiatives like the Billie Eilish cover, shaped her vision. Bennett discusses the importance of curation in an era overflowing with content and how she combines luxury with secondhand styles. Her insights into engaging young audiences and revitalizing legacy brands are enlightening for anyone in media.