Willa Bennett, the Editor-in-Chief of Cosmopolitan, is leading the brand into a new multiplatform era, and Lisa Howard, Hearst's Global CRO, is all about strategic growth. They dive into how Cosmo is evolving from print to digital, particularly on platforms like Instagram and TikTok, engaging a fresh audience with modern takes on love. Projects like Blind Date and initiatives showcasing women athletes reveal a shift in content. They also share insights on innovative partnerships, like the Valentine's Day Love Ball with Bumble, showcasing how brands can create meaningful connections in today's media landscape.
