Will Yarbrough

Will Yarbrough, the CRO of Denim, shares insights on tying sales and marketing through a One Funnel Strategy. He emphasizes the importance of a unified revenue goal, which helps eliminate internal competition and boosts overall growth. Yarbrough advocates for enhancing the customer experience with a streamlined journey while highlighting that human connection remains essential, even in an AI-driven world. Continuous improvement and thorough preparation are key themes, revealing how these strategies can combat stagnation and elevate sales success.