Will Welch

Will Welch, Editor-in-Chief of GQ, dives into the interplay of fashion and journalism. He explores how traditional media is evolving, stressing the importance of genuine storytelling in a digital age dominated by algorithms. Welch debates the nature of virality and asserts that authenticity is key to lasting success. The conversation touches on balancing creative freedom with brand heritage, and celebrates the value of kindness in fashion, all while maintaining GQ's role as a global creative community.