Will van der Sanden

Will van der Sanden, founder and CEO of Dux-Soup, shares his fascinating journey of turning a family project into a seven-figure LinkedIn automation tool. He delves into the challenges of SaaS development, including legal hurdles and the importance of clear communication. The discussion highlights a successful freemium launch strategy and the pivotal role of customer feedback in driving growth. Van der Sanden also offers business advice in a lightning round, and reflects humorously on his musical aspirations, blending personal passion with professional life.