Will Staton

Owner of Staton Heating, Cooling & Plumbing, a second-generation trades business that grew into a multi-million-dollar residential HVAC and plumbing company; shares lived experience on addiction recovery, leadership, and scaling a trades business.

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Jan 13, 2026 • 1h 6min

Turning Pain & Addiction Into a $17M Multi-Trade Growth Engine

Will Staton, owner of Staton Heating, Cooling & Plumbing, shares his inspiring journey from addiction recovery to leading a $17M multi-trade company. He reveals how personal loss at a young age shaped his resilience and leadership style. The conversation dives into the challenges of adding HVAC services, operational missteps, and the importance of cultural fit in hiring. Will emphasizes the need for accountability and effective KPIs to drive growth, with ambitious goals of reaching $24M in revenue while reflecting on the emotional impact of his past.

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