Will Robinson

Will Robinson, a political media consultant and co-founder of The New Media Firm, shares his insights on the evolving landscape of political communication. He discusses the shift from traditional to digital media, emphasizing authentic engagement with voters. Robinson reflects on the challenges of the 2024 campaign, advocating for grassroots organizing and local issues. He also analyzes the New York mayoral race, cautioning against oversimplifying local insights. Throughout, he stresses the necessity for adaptability and storytelling in political messaging.