Will Kubzansky

Will Kubzansky, a Bloomberg reporter, shares his insights after touring a Welch’s Fruit Snacks factory in New Jersey. He discusses the company’s decade-long journey to replace artificial dyes with natural sources amidst a push for healthier food standards. The conversation dives into the complexities of maintaining taste and appearance while reformulating products, and the broader implications for the food industry as it adapts to changing consumer preferences and regulatory demands.