Will Holleman

Automotive sales representative at Equifax who explains income and employment verification (The Work Number), fraud trends, and how lenders and dealers can use data to speed funding and reduce risk.

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Nov 5, 2025 • 59min

Derrow on Auction Lane Grades, Holleman on Lenders, Kaulback on Subaru Strategy | Daily Dealer Live

Kable Derrow, owner of Findlay Chrysler Dodge Jeep Ram, dives into the challenges of sourcing used vehicles and the discrepancies in auction condition reports, emphasizing the financial impacts on dealers. Will Holleman from Equifax discusses the rise of income fraud in auto lending and the importance of swift verification methods for reducing risk. Devin Kaulback, General Manager of Subaru of Niagara, shares innovative dealership strategies, including AI-powered appraisals and the differences in the Canadian market, highlighting the effects of tariffs and inventory adaptations.

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