Will Frattini

Will Frattini, a key player in scaling ZoomInfo from $10 million to $1.2 billion, dives into the balancing act of sales prospecting. He addresses the 'buy or die' mentality, emphasizing that persistence shouldn't equal annoyance. Frattini advocates for tailored outreach strategies based on deal complexity, urging sellers to know when to push and when to step back. He also shares tips on utilizing AI for personalized messaging, letting sales professionals engage meaningfully with clients while preserving future opportunities.

Sales professionals discuss the dangers of task saturation and the importance of prioritization for productivity. Tips include optimizing daily routines, managing workloads efficiently, and navigating high-stakes deals amidst chaos. Strategies focus on efficient time allocation, leveraging tools like ZoomInfo, and blending science with art to reach target audiences effectively.

Will Frattini, Head of Enterprise Revenue & Growth at Zoominfo, joins Jeb Blount on Sales Gravy to discuss the importance of account management and retention. They emphasize regular communication, deep understanding of clients' business, and collaboration with customer success teams. They also explore the use of generative AI for account managers and highlight the benefits of working at Zoominfo. Will Frattini shares a personal career decision story and offers a free course promotion for Sales Gravy University.