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Will Ford

President and Co-Founder of LaunchBoom, a leading crowdfunding agency for hardware startups. Expert in leveraging platforms like Kickstarter and Indiegogo to establish and scale product businesses.

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Jul 25, 2024 • 18min

233: Raising Money For Scaling Via a Crowdfunding Campaign

Will Ford, President and Co-Founder of LaunchBoom, shares his expertise in crowdfunding for hardware startups. He discusses why a successful campaign can enhance post-campaign investments and sales. Will emphasizes strategic planning, storytelling, and social proof as key elements for success. He warns against giving away too much equity early on and advocates for bootstrapping before launching a crowdfunding initiative. By validating products through platforms like Kickstarter and Indiegogo, entrepreneurs can build a strong foundation for future growth.