Will Ford, President and Co-Founder of LaunchBoom, shares his expertise in crowdfunding for hardware startups. He discusses why a successful campaign can enhance post-campaign investments and sales. Will emphasizes strategic planning, storytelling, and social proof as key elements for success. He warns against giving away too much equity early on and advocates for bootstrapping before launching a crowdfunding initiative. By validating products through platforms like Kickstarter and Indiegogo, entrepreneurs can build a strong foundation for future growth.