Will Fertini

Will Fertini, a sales and account management expert from ZoomInfo, joins to tackle a pressing issue: how to revive neglected accounts. The duo discusses the crucial first step of acknowledging past neglect instead of cold pitching. They explore using AI and data to prioritize accounts efficiently and emphasize the importance of genuinely listening to customer concerns to rebuild trust. Small gestures, like personalized check-ins, can make customers feel valued and significantly reduce churn.