Will Dean

Join Will Dean, a statistician and data scientist at PyMC Labs, as he dives into the world of Bayesian marketing analytics. He shares insights on leveraging customer lifetime value (CLV) and media mix modeling to optimize marketing strategies. The discussion highlights the significance of productionizing models and the challenges that come with it, including version control and model management. With a focus on open-source collaboration, Will emphasizes the importance of continuous learning and innovative approaches to empower marketers with actionable data.