Will Cureton

Will Cureton, CFO of Nitrogen Wealth, shares his expertise in customer retention from a wealth management software perspective. He discusses how a major price increase misstep prompted a reassessment of growth strategies, exploring total addressable market and sustainable business lines. Will reveals key metrics for predicting churn and formulates a churn score essential for retaining customers. He also delves into the innovative risk tolerance features of their platform that enhance client engagement while navigating the complexities of today’s market.