Will Bruhn

Will Bruhn, CEO and co-founder of Global Appropriateness Measures, sheds light on a shocking statistic: 21% of medical care is unnecessary. He discusses how traditional quality metrics focus too much on outcomes rather than appropriateness, leading to wasteful practices in healthcare. Real-world examples, like unnecessary spinal fusions and the surge in Friday afternoon C-sections, reveal financial incentives at play. Will also outlines how data can steer patients towards high-value care, ultimately aiming to eliminate this wasteful spending.