David Buttle, founder of DJB Strategies and former Director of Platform Strategy at the Financial Times, teams up with Will Barker, Customer Success Manager at BluConnick, to discuss AI's transformative impact on digital publishing. They delve into how AI-driven search alters traffic flow, forcing publishers to rethink content strategies. Key topics include assessing AI risk, leveraging first-party data, and fostering audience engagement to build resilience. Learn how to adapt and innovate in an AI-first world while maintaining visibility and revenue.
