Will Aspinall
Journalist and contributor who reported this episode for 99% Invisible and produced the main story about the em dash, including interviews and field reporting.
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Feb 3, 2026 • 39min
The Em Dash
Will Aspinall, journalist who reported and produced the main story on the em dash, traces the mark from 18th-century novels to Shakespearean stage cues. Short scenes cover why people equate em dashes with AI, how models learned the habit, a playful Amdash redesign, and what punctuation reveals about human writing and reading.
