Wilhelm Schmid

CEO of A. Lange & Söhne, a high-end German watchmaker, known for overseeing handcrafted mechanical timepieces and leading the brand's design and production philosophy.

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Nov 28, 2025 • 33min

Lange & Sohne CEO Wilhelm Schmid's Take on the Watch Market and Luxury Timepiece Design

Wilhelm Schmid, CEO of A. Lange & Söhne, shares insights on luxury watchmaking at a prestigious automotive event. He draws fascinating parallels between watch and car design, emphasizing craftsmanship and purposeful innovation. Wilhelm discusses the meticulous handcrafting process and the significance of authenticity in luxury brands. He highlights innovations like a stoppable tourbillon and introduces the new Saxonia Thin. With a nod to younger collectors, he hints at exciting surprises for the future of A. Lange & Söhne.

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