Wilco De Kreij, serial entrepreneur and founder of UpViral, shares his journey from being a 'whiz kid' to selling his business and structuring a new one. He talks about maintaining peace of mind as an entrepreneur, seeking professional help, overcoming limiting beliefs, and structuring a business for lifestyle and happiness. The podcast also explores the benefits of travel, the challenges of business growth, and the opportunities in digital marketing strategies like UpViral promotions.