Filmmakers Whitney and Brandon Cawood dive into the alarming effects of artificial food dyes on children's health, driven by their own experience with their child's sensitivity. They discuss the link between these dyes and behavioral issues like ADHD, shedding light on California's moves against harmful additives. The conversation highlights stark regulatory differences between the U.S. and Europe, the importance of organic alternatives, and how parents can navigate these hidden dangers. Their advocacy emphasizes the need for awareness and healthier eating choices for our kids.

Brandon and Whitney Cawood, co-creators of the impactful documentary "To Dye For", dive into their family's journey exposing the hidden dangers of synthetic dyes in children's food. They discuss the alarming effects these additives can have on behavior and health, particularly linking them to issues like hyperactivity. The couple shares their inspiring advocacy efforts, the filmmaking process, and their mission to raise awareness about food safety. Tune in for insights on how parents can make informed dietary choices to protect their children's well-being.