Wesley Hoang, co-founder of Cymate and founder of Akaiza, shares insights from his extensive engineering background at Twitter, Apple, and Experian. He emphasizes the importance of a balanced GTM tech stack, centered on infrastructure, copywriting, data, and operations. Wesley advocates for simple, results-driven workflows over complex ones. He discusses the psychology behind effective copywriting, strategies for market outreach, and the value of communication in GTM engineering. Listeners gain practical tips to overcome analysis paralysis and start building effective workflows.
