Wes Schroll

Wes Schroll, Founder and CEO of Fetch, shares his journey from early entrepreneurship at 14 to leading a loyalty platform impacting significant consumer spending. He discusses Fetch's unique business model and the challenges of scaling while integrating AI. Wes emphasizes hands-on leadership over task forces for effective AI adoption and recounts a week-long AI hackathon that sparked innovation. He highlights the importance of clear AI guidelines and maintaining consumer relationships as Fetch’s core competitive advantage. With practical advice for founders, he encourages embracing AI while managing the inherent risks.