Richard Thaler, Nobel Prize-winning economist, discusses the concept of friction and 'sludge' in decision-making. Susan Budowski shares stories of people struggling to get out of timeshare contracts. Wendy Wood talks about leveraging friction for positive habits. The podcast explores subscription traps and the impact of friction on behavior change.

Wendy Wood reveals recent science behind habit formation and how you can use it to reshape your own behavior. — YOU’LL LEARN — 1) The trick to building habits 2) Why context is so crucial for habits 3) The one question to control your bad habit Subscribe or visit AwesomeAtYourJob.com/ep742 for clickable versions of the links below. — ABOUT WENDY — Wendy Wood is a behavioral scientist who is Provost Professor of Psychology and Business at the University of Southern California. She is the author of the book, Good Habits, Bad Habits. For the past 30 years, she has been researching the nature of habits and why they are so difficult to change. • Book: Good Habits, Bad Habits: The Science of Making Positive Changes That Stick • Instagram: @profwendywood • Twitter: @ProfWendyWood — RESOURCES MENTIONED IN THE SHOW — • Book: The Principles of Psychology by William James • Book: Tiny Habits: The Small Changes That Change Everything by BJ Fogg • Past episode: 317: How to Form Habits the Smart Way with BJ Fogg, PhD • Past episode: 665: How to Make Lasting Change – According to Science – with Katy Milkman See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dr. Wendy Wood, a renowned expert in behavioral science and author of Good Habits, Bad Habits, discusses the fascinating mechanics of habit formation. She explores how habits are formed through cues and rewards, emphasizing the influence of context on behavior. The conversation dives into the disruption of routines during the pandemic, the psychology behind fitness habits, and how businesses can leverage habit science for customer engagement. Wendy provides actionable strategies for fostering good habits while mitigating bad ones, using engaging real-world examples.

Wendy Wood, an influential author known for her research on habits and personal development, dives into the psychology and neuroscience behind habit formation. She shares actionable strategies for cultivating positive habits and breaking away from negative ones. The discussion highlights the significant role of environment and rewards in habit formation, challenging common misconceptions about self-control. Listeners will gain insights into how habits shape daily decisions and ultimately impact well-being and personal growth.

At the beginning of the year, many of us make resolutions for the months to come. We resolve to work out more, to procrastinate less, or to save more money. Though some people stick with these aspirations, many of us fall short. This week, we revisit our 2019 conversation with psychologist Wendy Wood, who shares what researchers have found about how to build good habits — and break bad ones.If you like this show, please check out our new podcast, My Unsung Hero! And if you'd like to support our work, you can do so at support.hiddenbrain.org.