Wendy White

Wendy White, CMO of Daxko, excels in driving AI-powered marketing strategies for the fitness industry. In this conversation, she shares how Daxko utilizes AI not as a replacement, but as a valuable partner in outbound marketing and SEO. Wendy discusses innovative ways to personalize content using AI tools like Clay for data enrichment and AI Piper for lead qualification. She emphasizes the blend of automation and human insight to enhance lead quality while preserving brand voice. A must-listen for marketing leaders looking to scale effectively!