Wendy Solganik

Course creator and founder of an online art school focused on mixed media, watercolor and handmade book arts; built a multi-teacher platform using email and paid Meta ads rather than complex funnels.

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Oct 21, 2025 • 54min

Skip the Funnel: My Simpler Course Strategy

Wendy Solganik, a former law student turned course creator, discusses her unconventional journey to running an online art school. She highlights her shift from complex sales funnels to effective email marketing, revealing how authenticity and passion overpsychological tactics fueled her success. By curating courses from various artists at accessible prices, she challenges industry norms and shares insights on leveraging Instagram, YouTube, and paid ads. Wendy emphasizes the importance of being the primary learner in her school, fostering creativity and engagement.

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