Wendy McGrady

Wendy McGrady, President and COO of The Curtis Group and Chair of the Giving USA Foundation, shares insights from the 2025 Giving USA Report. She discusses the 6.3% rise in charitable giving and the economic factors behind it, including improved donor confidence. Wendy also explores changing donor behavior post-pandemic, the decline in household giving, and the importance of personalized stewardship for nonprofits. She emphasizes the need for effective messaging to foster deeper donor engagement amidst uncertain times.