Wendy Jordan

Wendy Jordan, co-founder and former COO of Encuentra24, shares her transformative journey in creating Central America's top online marketplace. She discusses the serendipitous inspiration leading to a property database and the challenges of bootstrapping for a decade. Wendy emphasizes the significance of partnership in overcoming obstacles and the innovative advertising strategies that fueled growth. She also reflects on her transition to mentorship and investment roles, advocating for gender equity and the importance of authentic leadership in entrepreneurship.