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Wendy Jephson

CEO and founder of Let's Think, a behavioral science technology company focused on improving decision-making and knowledge transfer within organizations. She has extensive experience at NASDAQ and in legal tech.

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Feb 17, 2025 • 36min

Leveraging Behavioral Science in Legal Tech: Wendy Jephson of Let's Think

Wendy Jephson, CEO and founder of Let's Think, dives into how behavioral science can transform decision-making in legal tech. With a wealth of experience from NASDAQ, she explains innovative ways to capture and share tacit knowledge. The discussion highlights the importance of integrating AI with behavioral science to enhance critical thinking and knowledge management. Jephson also addresses the balance between technology and human expertise, underscoring the role of women in shaping the future of legal tech through collaboration and strategic thinking.