Wen Wen Han, Founder and CEO of the Short Drama Alliance, and Rajesh Naidu, entertainment reporter at The Economic Times, dive into the booming world of microdramas. Wen explores the inception of China's duanju, revealing its $7 billion market and innovative ad models. Rajesh discusses India's rapidly growing scene, identifying key players like Cuckoo TV. They also tackle localization strategies, audience demographics, and the potential for a market consolidation, suggesting that microdrama could redefine global storytelling.
