Wei Han

Wei Han, an e-commerce analyst and author of the Who is Temu report, joins the discussion about Temu's upcoming local seller service set to launch in the U.S. on March 15. He explores Temu's shift from a full consignment model to a semi-consignment approach, highlighting its operational efficiencies and the implications for U.S. logistics. The debate heats up as they consider whether this move positions Temu as a competitor to Amazon or if it will carve out a new niche, while contrasting its strategies with TikTok Shop's unique model.