Sharon Guillem, Senior Vice President at Feedonomics, and Wayne Strap, E-commerce product strategist at Codal, dive into the chaotic world of influencer marketing. They discuss how backlash can paradoxically boost visibility, with Poppi’s Super Bowl fiasco as a case study. The conversation also explores shifting meanings of 'culture' in food branding, the rise of participatory advertising, and the evolving landscape of e-commerce strategies. Expect humor and insight into how technology reshapes marketing in today’s competitive landscape.