Wayne Edy

Wayne Edy, founder of inov-8, shares his remarkable journey from a 20-year shoe industry veteran to creating a successful trail running brand. He discusses the initial risks he took, focusing on niche markets like trail running, and how his shoes gained traction among elite athletes. Edy reflects on the challenges during the 2008 crash and his unique designs that stood out. He also talks about expanding into CrossFit and the emotional complexity of repurchasing his brand during the pandemic, showcasing resilience and innovation.