Warren Zenna

Founder and CEO of The CRO Collective who hosts the CRO Spotlight Podcast, guiding conversations focused on the success of Chief Revenue Officers and revenue leaders.

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Nov 22, 2024 • 34min

Ep. 143 - Is the CRO the Key to Aligning Sales, Marketing, and Customer Success?

Warren Zenna, founder of The CRO Collective and a savvy expert on SaaS revenue strategies, unpacks the transformative role of the Chief Revenue Officer. He discusses the common pitfalls in aligning Sales, Marketing, and Customer Success, and shares insights on what it means for a company to be 'CRO-ready.' Warren also critiques the outdated sales development models and emphasizes the power of personal connections in sales. Tune in for practical tips on preventing costly mistakes and enhancing team collaboration to drive growth.

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