Walter Flaat
Chief Data Officer at dentsu Canada
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Oct 3, 2023 • 40min
When we talk about attention, we're actually talking about engagement - Interview with Walter Flaat of dentsu Canada
Walter Flaat, Chief Data Officer at dentsu Canada, discusses the Attention Economy in advertising and the importance of empathy, inclusivity, and engagement. They explore attention triggers, ethical implications of personalization, consequences of attention in AI, and end with a positive news story about Canada.
