Walt Wimmer

Walt Wimmer, CEO of Tom's Offroad and a vintage Ford Bronco enthusiast, shares his journey of transforming a family business into a thriving eCommerce brand. He talks about balancing heritage with innovation and managing thousands of SKUs. Walt reveals his unique compensation philosophy tied to performance and discusses the challenges of global manufacturing partnerships. He also delves into marketing strategies that work, including the power of email and events, while reflecting on the nostalgic allure of classic Broncos and modern models.