Walid Benchama
Global Director of Shopper & Channel Insights at the Coca-Cola Company
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Sep 9, 2023 • 47min
Digital Influence in the Omnichannel World with Coca-Cola's Walid Benchama
Walid Benchama, Global Director of Shopper & Channel Insights at the Coca-Cola Company, discusses the changes in shopper journeys due to digital influence, the importance of being visible and relevant in a fragmented landscape, enhancing consumer engagement through mobile devices and product packaging, and the future of insights and AI in marketing and commerce.
