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Wade Jastremski

Head of Revenue Management & Forecasting at Spotify. He shares insights on forecasting ad revenue, comp structure, and scaling Sales Ops in global markets.

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Apr 21, 2025 • 46min

Inside Spotify's Global Sales Ops Machine: Forecasting, Compensation, and Growth at Scale

Wade Jastremski, Head of Revenue Management & Forecasting at Spotify, dives into the intricacies of the streaming giant's sales operations. He discusses how Spotify achieves an impressive 96% accuracy in ad revenue forecasting by blending feedback from sales reps and data analysis. Wade covers the challenges of adapting sales strategies in emerging markets and the complexities of transitioning to an advertising-based model. He also explores the importance of AI in sales ops and shares insights on quota setting and compensation design amidst evolving market dynamics.