Vladimir Vukicevic

Vladimir Vukicevic, CEO of Better & Better, is a serial tech entrepreneur who turned his childhood battle with cancer into a mission for healthier living. In this engaging discussion, he contrasts fluoride with hydroxyapatite in dental care, revealing potential risks associated with traditional practices. Vlad highlights the rising consumer demand for sustainable, fluoride-free options and the innovative features of his eco-friendly toothpaste. The talk uncovers the slow evolution of the dental industry despite emerging science, advocating for transparency and safety in oral health.