Vivek Balasubramanian
Director of growth at Wave, an award-winning financial software designed for entrepreneurs.
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Aug 18, 2020 • 44min
The User Activation Framework That Unified Product, Growth, and Marketing
Vivek Balasubramanian, Director of growth at Wave, discusses the challenges of unifying product, growth, and marketing. He shares insights on FAE, determining the first activation event for users, and how the product team has changed since embracing the FAE framework. He also talks about experiments they've implemented and the importance of optimizing post-FAE drop-offs.
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